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{"id":1127,"date":"2021-08-12T07:39:46","date_gmt":"2021-08-12T05:39:46","guid":{"rendered":"https:\/\/www.firstrowshipping.se\/?p=1127"},"modified":"2021-08-12T07:44:13","modified_gmt":"2021-08-12T05:44:13","slug":"framgangsrika-profilprodukter","status":"publish","type":"post","link":"https:\/\/www.firstrowshipping.se\/2021\/08\/12\/framgangsrika-profilprodukter\/","title":{"rendered":"FRAMG\u00c5NGSRIKA PROFILPRODUKTER"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Vad \u00e4r viktigast n\u00e4r du v\u00e4ljer profilprodukt \u2013 enligt mottagaren?<\/h2>\n\n\n\n<p><strong>2015 genomf\u00f6rde TNS Sifo en unders\u00f6kning p\u00e5 uppdrag f\u00f6r&nbsp;<\/strong><strong><em>Svensk Branschf\u00f6rening f\u00f6r Profil- och Reklamprodukter.<\/em><\/strong><strong>&nbsp;De fr\u00e5gor som respondenterna fick svara p\u00e5 handlade bland annat om attityder gentemot profilprodukter, dess livsl\u00e4ngd samt de drivkrafter som bidrar till en positiv bild av produktmedia.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PROFILPRODUKTERS FRAMG\u00c5NGSFAKTORER<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/inglisweden.com\/wp-content\/uploads\/2017\/01\/framgangsfaktorer-profilprodukter.jpg\" alt=\"framgangsfaktorer-profilprodukter\" class=\"wp-image-5528\"\/><\/figure><\/div>\n\n\n\n<p>F\u00f6r att attityden gentemot profilprodukten ska vara s\u00e5 positiv som m\u00f6jligt listades tre p\u00e5st\u00e5enden som de viktigaste;<\/p>\n\n\n\n<p>Att produkten h\u00e5ller en god kvalitet r\u00e4knas som en hygienfaktor medans anv\u00e4ndbarheten och design \u00e4r det som r\u00e4knas som framg\u00e5ngsfaktorer och bidrar till att produkten nyttjas oftare och d\u00e4rmed \u00f6kar exponeringen av varum\u00e4rket.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MAN KOMMER IH\u00c5G EN BRA REKLAMPENNA<\/h3>\n\n\n\n<p>Just reklampennor (tillsammans med TV-reklam) hamnar i topp p\u00e5 listan d\u00e5 det kommer till hur v\u00e4l mottagaren minns varum\u00e4rket i samband med de olika reklammedierna. Som k\u00f6putl\u00f6sare ligger produktmedia p\u00e5 tredje plats medan annonsering i mobilen \u00e5terfanns l\u00e4ngst ner p\u00e5 listan b\u00e5de g\u00e4llande erinran samt som k\u00f6putl\u00f6sande reklammedium.<\/p>\n\n\n\n<p>De mest uppskattade profilprodukterna enligt unders\u00f6kningen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/inglisweden.com\/wp-content\/uploads\/2017\/01\/uppskattade-profilprodukter-300x175.jpg\" alt=\"uppskattade-profilprodukter\" class=\"wp-image-5532\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">REKLAMPENNAN \u2013 EN STARK REKLAMPRODUKT<\/h3>\n\n\n\n<p>Profilprodukter, d\u00e4rmed \u00e4ven reklampennor, \u00e4r en stark reklamprodukt och upplevs som positiva hos mottagarna. Enligt unders\u00f6kningen tycker var tredje person om att ta emot &nbsp;profilprodukter och var fj\u00e4rde person vill ta emot dem&nbsp;<em>oftare<\/em>. 30% uppger att den positiva bilden av ett f\u00f6retag\/varum\u00e4rke f\u00f6rst\u00e4rks d\u00e5 de anv\u00e4nder sig av reklamb\u00e4rande produkter som marknadsf\u00f6ringskanal.<\/p>\n\n\n\n<p><strong>Dessutom anv\u00e4nder 30% av de som svarat i unders\u00f6kningen\u00a0<em>dagligen<\/em>\u00a0profilm\u00e4rkta produkter, fr\u00e4mst reklampennor.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">K\u00e4lla: Unders\u00f6kningen\u00a0<a href=\"http:\/\/www.ffprofilreklam.se\/wp-content\/uploads\/2016\/05\/Power-of-product-media.pdf\">\u201dThe Power of Produktmedia 2015\u201d<\/a>,<br>TNS Sifo f\u00f6r Svensk Branschf\u00f6rening f\u00f6r Profil- och Reklamprodukter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vad \u00e4r viktigast n\u00e4r du v\u00e4ljer profilprodukt \u2013 enligt mottagaren? 2015 genomf\u00f6rde TNS Sifo en unders\u00f6kning p\u00e5 uppdrag f\u00f6r&nbsp;Svensk Branschf\u00f6rening f\u00f6r Profil- och Reklamprodukter.&nbsp;De fr\u00e5gor som respondenterna fick svara p\u00e5 handlade bland annat om attityder gentemot profilprodukter, dess livsl\u00e4ngd samt de drivkrafter som bidrar till en positiv bild av produktmedia. PROFILPRODUKTERS FRAMG\u00c5NGSFAKTORER F\u00f6r att attityden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"_links":{"self":[{"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/posts\/1127"}],"collection":[{"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":3,"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/posts\/1127\/revisions\/1132"}],"wp:attachment":[{"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.firstrowshipping.se\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}